000 00408pam a2200157a 44500
008 160408b1968 xxu||||| |||| 00| 0 eng d
082 _a658.8
_bM127b3
100 _aMccarthy, Edward John
245 1 _aBASIC MARKETING
_cA MANAGERIAL APPROACH
250 _a3rd
260 _aHomewood, Ill.
_bR. D. Irwin
_c1968
300 _a755
650 _aMarketing Management
964 _gCIRC
997 _aA2722 C
999 _c268484
_d268484