000			00624pam a2200217a 44500
003			OSt
008			160408b1969 xxu||||| |||| 00| 0 eng d
040			_cIIT Kanpur
041			_aeng
082			_a658.83 _bB989m
100			_aBuzzell, R. D.
245	1		_aMARKETING RESEARCH AND INFORMATION SYSTEMS
260			_aNew York _bMcgraw-Hill _c1969
300			_a788p
500			_aIncludes Bibliography
500			_aCase Material From The Harvard Graduate School Of Business Administration
650			_aMarketing Management
650			_aMarketing Research
650			_aManagement Information Systems
942			_cBK
999			_c268940 _d268940