| 000 | 00514pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160408b1970 xxu||||| |||| 00| 0 eng d | ||
| 082 |
_a659.10184 _bR18q |
||
| 100 | _aRao, Ambar G. | ||
| 245 | 1 | _aQUANTITATIVE THEORIES IN ADVERTISING | |
| 260 |
_aNew York _bWiley _c1970 |
||
| 300 | _a103 | ||
| 440 |
_aPublications In Operations Research _vNo. 21 |
||
| 500 | _aIncludes Bibliography | ||
| 650 | _aAdvertising -- Methodology | ||
| 650 | _aAdvertising -- Marketing | ||
| 964 | _gCIRC | ||
| 997 | _aA10975 C | ||
| 999 |
_c268958 _d268958 |
||