000 00417pam a2200157a 44500
008 160408b xxu||||| |||| 00| 0 eng d
082 _a659.1
_bC813a
100 _aCorkindale, David
245 1 _aADVERTISING RESOURCE ALLOCATION
260 _a
_b
_c
300 _a84
440 _aCranfield Research Papers In Marketing And Logistics. Monograph
_v3
650 _aAdvertising
964 _gCIRC
997 _aA62111 C
999 _c304910
_d304910