000 00438pam a2200169a 44500
008 160408bc2000 xxu||||| |||| 00| 0 eng d
020 _a0273646818
082 _a658.8
_bT164P2
100 _aTapp,Alan
245 1 _aPRINCIPLES OF DIRECT AND DATABASE MARKETING
250 _a2nd
260 _a
_bPearson Education, London
_cc2000
300 _axv,435
650 _aMarketing -- Management
964 _gCIRC
997 _aA137855 C
999 _c337807
_d337807