| 000 | 00588pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160408b2001 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a080581731X | ||
| 082 |
_a658.8342 _bUN2 |
||
| 100 | _aThomas J. Reynolds,Jerry C. Olson | ||
| 245 | 1 |
_aUNDERSTANDING CONSUMER DECISION MAKING _cTHE MEANS-END APPROACH TO MARKETING AND ADVERTISING STRATEGY |
|
| 260 |
_a _bLawrence Erlbaum Associates Publishres, Hillsdale _c2001 |
||
| 300 | _axvii,447 | ||
| 650 | _aConsumer Behavior | ||
| 650 | _aMarketing -- Management | ||
| 700 | _aOlson,Jerry C. | ||
| 964 | _gCIRC | ||
| 997 | _aA137134 C | ||
| 999 |
_c338229 _d338229 |
||