000 00588pam a2200181a 44500
008 160408b2001 xxu||||| |||| 00| 0 eng d
020 _a080581731X
082 _a658.8342
_bUN2
100 _aThomas J. Reynolds,Jerry C. Olson
245 1 _aUNDERSTANDING CONSUMER DECISION MAKING
_cTHE MEANS-END APPROACH TO MARKETING AND ADVERTISING STRATEGY
260 _a
_bLawrence Erlbaum Associates Publishres, Hillsdale
_c2001
300 _axvii,447
650 _aConsumer Behavior
650 _aMarketing -- Management
700 _aOlson,Jerry C.
964 _gCIRC
997 _aA137134 C
999 _c338229
_d338229