000 | 00614pam a2200193a 44500 | ||
---|---|---|---|
008 | 160408bc2002 xxu||||| |||| 00| 0 eng d | ||
020 | _a8125913084 | ||
082 |
_a658.8 _bK96M2 |
||
100 | _aKumar,S Ramesh | ||
245 | 1 |
_aMANAGING INDIAN BRANDS _cMARKETING CONCEPTS AND STRATEGIES |
|
250 | _a2nd | ||
260 |
_a _bVikas Publishing House Pvt. Ltd., New Delhi _cc2002 |
||
300 | _axii,356 | ||
500 | _aIncludes Bibliographical References And Index | ||
650 | _aBrand Name Products -- India -- Management | ||
650 | _aBrand Name Products -- India -- Marketing | ||
964 | _gCIRC | ||
997 | _aA149471 C | ||
999 |
_c339082 _d339082 |