000 00614pam a2200193a 44500
008 160408bc2002 xxu||||| |||| 00| 0 eng d
020 _a8125913084
082 _a658.8
_bK96M2
100 _aKumar,S Ramesh
245 1 _aMANAGING INDIAN BRANDS
_cMARKETING CONCEPTS AND STRATEGIES
250 _a2nd
260 _a
_bVikas Publishing House Pvt. Ltd., New Delhi
_cc2002
300 _axii,356
500 _aIncludes Bibliographical References And Index
650 _aBrand Name Products -- India -- Management
650 _aBrand Name Products -- India -- Marketing
964 _gCIRC
997 _aA149471 C
999 _c339082
_d339082