000 00476pam a2200169a 44500
008 160408bc1997 xxu||||| |||| 00| 0 eng d
020 _a0749420138
082 _a658.8
_bSM63S
100 _aSmith,Paul,Berry,Chris
245 1 _aSTRATEGIC MARKETING COMMUNICATIONS
_cNEW WAYS TO BUILD AND INTERATE COMMUNICATIONS
260 _a
_bKogan Page, London
_cc1997
300 _aix,290
650 _aMarketing
700 _aPulford,Alan
964 _gCIRC
997 _aA135784 C
999 _c339282
_d339282