000 01069pam a2200301a 44500
005 20180911130743.0
008 160408b2002 xxu||||| |||| 00| 0 eng d
020 _a8124202699
040 _cIIT Kanpur
041 _aeng
082 _a658.80203
_bEn19
245 1 _aEncyclopedia of strategic management [5 volume set]
_cedited by Geoff Lancaster ...[et al.]
260 _aNew Delhi
_bCrest Publishing House
_c2002
300 _avarious pagings
500 _aContents : v.1. Marketing planning and evaluation -- v. 2. Thinking --v. 3. Human resource management -- v. 4. Financial decisions -- v. 5. Marketing communications
650 _aStrategic planning -- Encyclopedia
650 _aMarketing -- Encyclopedia
700 _aLancaster, Geoff [ed.]
700 _aMassingham, Lester [ed.]
700 _aWootton, Simon [ed.]
700 _aHorne, Terry [ed.]
700 _aArmstrong, Michael [ed.]
700 _aAllen, David [ed.]
700 _aSmith, Paul [ed.]
700 _aBerry, Chris [ed.]
700 _aPulford, Alan [ed.]
942 _cREF
999 _c339496
_d339496