000			02282pam a2200205a 44500
005			20190813134932.0
008			160408b1997 xxu||||| |||| 00| 0 eng d
020			_a0884236624; 9780844236629
040			_cIIT Kanpur
041			_aeng
082			_a658.575 _bP275h
100			_aPatrick, Jerry
245	1		_aHow to develop successful new products _cJerry Patrick
260			_bNTC Business Books _c1997 _aIllions
300			_aviii, 214p
520			_a"A huge leap forward in understanding and improving industrial innovation. It is equivalent to discovering a new fundamental! Organizations that take advantage of this awareness . . . will undoubtedly have a distinct competitive edge." -- Bobby M. Phillips Research Fellow Eastman Chemical Company "A clear, precise explanation of why so many new products fail and a challenging blueprint for raising the success rate. Patrick combines the academic discipline of a scholar with the anecdotal knowledge of a practitioner, scars and all, to produce a valuable guide to successful new product development. A must-read." -- Martin Edenbaum Technical Consultant Medical Product Development "Jerry Patrick's novel and innovative theories and approaches are realistic, practical, and applicable to real-life product development and promotion." -- Theresa A. Vialpondo-Spittler President and Chief Executive Officer VIA Enterprises, Inc. "Patrick's work for our global clients has reflected the incisive, creative strategies described in this book. . . . We've worked together, globally, for almost ten years, and his theories and research procedures continue to generate actionable results for us. He is an inspiration and truly creative." -- Kees Wetsema President Wemar International Research "Jerry Patrick's use of concept boards and focus groups is brilliant. . . . The entire validity of a product's future is accurately evaluated, necessary changes indentified, and the course of successful development and roll-out charted. This book goes directly to the heart of Patrick's theory . . . [to] ensure the success of a new product in the marketplace." -- Mike Grant Course Manager/Corporate Learning Center US West Marketing Resources Group, Inc.
650			_aProduct management
650			_aNew products
942			_cBK
999			_c339685 _d339685