000 00582pam a2200193a 44500
008 160408b2001 xxu||||| |||| 00| 0 eng d
020 _a033376014X
082 _a658.802
_bF651S
100 _aFloch,Jean-Marie
245 1 _aSEMIOTICS MARKETING AND COMMUNICATION.
_cBENEATH THE SIGNS, THE STRATEGIES.
260 _a
_bPalgrave,Hampshire
_c2001
300 _axiii,225
440 _aInternational Marketing Series.
_v
650 _aCommunication In Marketing -- France
650 _aSemiotics -- France
700 _aBodkin,Robin Orr
964 _gCIRC
997 _aA137394 C
999 _c340801
_d340801