| 000 | 00555pam a2200193a 44500 | ||
|---|---|---|---|
| 008 | 160408b2003 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0030352711 | ||
| 082 |
_a658.82 _bSH62A6 |
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| 100 | _aShimp,Terence A. | ||
| 245 | 1 |
_aADVERTISING PROMOTION _cSUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS |
|
| 250 | _a6th | ||
| 260 |
_a _bThomson Learning, Inc., Australia _c2003 |
||
| 300 | _axxi,650 | ||
| 650 | _aCommunication In Marketing | ||
| 650 | _aSales Promotion | ||
| 650 | _aAdvertising | ||
| 964 | _gCIRC | ||
| 997 | _aA143772 C | ||
| 999 |
_c344989 _d344989 |
||