000 00569pam a2200205a 44500
008 160408b2003 xxu||||| |||| 00| 0 eng d
020 _a8120324501
082 _a659.1
_bC626I2
100 _aClow,Kenneth E.
245 1 _aINTEGRATED ADVERTISING, PROMOTION, & MARKETING COMMUNICATIONS
250 _a2nd
260 _a
_bPrentice Hall Of India Pvt. Ltd., New Delhi
_c2003
300 _axxvii,538
500 _aWith Cd-Rom
650 _aCommunication In Marketing
650 _aAdvertising
700 _aBaack,Donald
964 _gCIRC
997 _aA147188 C
999 _c350744
_d350744