| 000 | 00740pam a2200217a 44500 | ||
|---|---|---|---|
| 005 | 20180911144721.0 | ||
| 008 | 160408b1992 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0877572909 | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 082 |
_a658.83 _bB835 v.3 |
||
| 100 | _aBruner, Gordon C. | ||
| 245 | 1 |
_aMarketing scales handbook _ba compilation of multi item measures [v.3] _cGordon C. Bruner, Karen E. James and Paul J. Hensel |
|
| 260 |
_aChicago _bAmerican Marketing Association _c1992 |
||
| 300 | _a1651p | ||
| 650 | _aMarketing research - Statistical methods -- Handbooks, Manuals, etc | ||
| 650 | _aScaling (Social Sciences) -- Handbooks, Manuals, etc | ||
| 700 | _aJames, Karen E. | ||
| 700 | _aHensel, Paul J. | ||
| 942 | _cREF | ||
| 999 |
_c358255 _d358255 |
||