000 00572pam a2200193a 44500
008 160408b2009 xxu||||| |||| 00| 0 eng d
020 _a9780324584424
040 _aIIT, Kanpur
082 _a658.8
_bL165e6
100 _aLamb, Charles W.
245 0 _aEssentials of marketing
_cCharles W. Lamb, Joseph F. Hair and Carl McDaniel
250 _a6th
260 _aOhio
_bSouth Western
_c2009
300 _axxix, 546p
500 _aInternational Student Edition
650 _aMarketing
700 _aHair, Joseph F.
997 _aA167975 C
999 _c365853
_d365853