000 | 00572pam a2200193a 44500 | ||
---|---|---|---|
008 | 160408b2009 xxu||||| |||| 00| 0 eng d | ||
020 | _a9780324584424 | ||
040 | _aIIT, Kanpur | ||
082 |
_a658.8 _bL165e6 |
||
100 | _aLamb, Charles W. | ||
245 | 0 |
_aEssentials of marketing _cCharles W. Lamb, Joseph F. Hair and Carl McDaniel |
|
250 | _a6th | ||
260 |
_aOhio _bSouth Western _c2009 |
||
300 | _axxix, 546p | ||
500 | _aInternational Student Edition | ||
650 | _aMarketing | ||
700 | _aHair, Joseph F. | ||
997 | _aA167975 C | ||
999 |
_c365853 _d365853 |