| 000 | 00576pam a2200169a 44500 | ||
|---|---|---|---|
| 008 | 160408b2005 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781591396192 | ||
| 040 | _aIIT, Kanpur | ||
| 082 |
_a658.802 _bK56b |
||
| 100 | _aKim, W. Chan | ||
| 245 | 0 |
_aBlue ocean strategy _bhow to create uncontested market space and make the competition irrelevant _cW. Chan Kim and Renee Mauborgne |
|
| 260 |
_aBoston _bHarvard Business School Press _c2005 |
||
| 300 | _axv, 240p | ||
| 650 | _aNew Products | ||
| 700 | _aMauborgne, Renee | ||
| 997 | _aA168104 C | ||
| 999 |
_c365950 _d365950 |
||