000 00552pam a2200169a 44500
008 160408b2010 xxu||||| |||| 00| 0 eng d
020 _a9780470598825
040 _aIIT, Kanpur
082 _a658.8
_bK848m
100 _aKotler, Philip
245 0 _aMarketing 3.0
_bfrom products to customers to the human spirit
_cPhilip Kotler, Hermawan Kartajaya and Iwan Setiawan
260 _aHoboken
_bJohn Wiley & Sons
_c2010
300 _axv, 188p
650 _aMarketing
700 _aKartajaya, Hermawan
997 _aA173681 C
999 _c367330
_d367330