000 00542pam a2200169a 44500
008 160408b2009 xxu||||| |||| 00| 0 eng d
020 _a9788126525041
040 _aIIT, Kanpur
082 _a658.827
_bR959b
100 _aRyans, Adrian
245 0 _aBeating low cost competition
_bhow premium brands can respond to cut-price rivals
_cAdrian Ryans
260 _aNew Delhi
_bWiley India
_c2009
300 _axvi, 256p
440 _aTime Business Series
_v
650 _aProduct management
997 _aA172038 C
999 _c367331
_d367331