000 00500pam a2200169a 44500
008 160408b2007 xxu||||| |||| 00| 0 eng d
020 _a9780230006836
040 _aIIT, Kanpur
082 _a658.8343
_bB394
100 _a
245 0 _aThe behavioral economics of brand choice
_cGordon R. Foxall ...[et al.]
260 _aNew York
_bPalgrave Macmillan
_c2007
300 _axix, 292p
650 _aBrand choice
700 _aFoxall, Gordon R.
997 _aA171923 C
999 _c369292
_d369292