000 | 00500pam a2200169a 44500 | ||
---|---|---|---|
008 | 160408b2007 xxu||||| |||| 00| 0 eng d | ||
020 | _a9780230006836 | ||
040 | _aIIT, Kanpur | ||
082 |
_a658.8343 _bB394 |
||
100 | _a | ||
245 | 0 |
_aThe behavioral economics of brand choice _cGordon R. Foxall ...[et al.] |
|
260 |
_aNew York _bPalgrave Macmillan _c2007 |
||
300 | _axix, 292p | ||
650 | _aBrand choice | ||
700 | _aFoxall, Gordon R. | ||
997 | _aA171923 C | ||
999 |
_c369292 _d369292 |