| 000 | 00500pam a2200169a 44500 | ||
|---|---|---|---|
| 008 | 160408b2007 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9780230006836 | ||
| 040 | _aIIT, Kanpur | ||
| 082 |
_a658.8343 _bB394 |
||
| 100 | _a | ||
| 245 | 0 |
_aThe behavioral economics of brand choice _cGordon R. Foxall ...[et al.] |
|
| 260 |
_aNew York _bPalgrave Macmillan _c2007 |
||
| 300 | _axix, 292p | ||
| 650 | _aBrand choice | ||
| 700 | _aFoxall, Gordon R. | ||
| 997 | _aA171923 C | ||
| 999 |
_c369292 _d369292 |
||