000			01602pam a2200193a 44500
008			160408b2011 xxu||||| |||| 00| 0 eng d
020			_a9788132105206
040			_aP K Kelkar Library, IIT Kanpur
082			_a658.80092 _bH911l
100			_aHunt, Shelby D.
245	0		_aLegends in marketing [10 vols.] _cShelby D. Hunt
260			_aNew Delhi _bSage _c2011
300			_a10v. (various pagings)
440			_aLegends In Marketing / Edited By Jagdish N. Sheth _v
505			_aContents: V.1 -- Marketing theory: the nature and scope of marketing / edited by Paul Busch V.2 -- Marketing theory: philosophy of science foundations of marketing / edited by Jagdip Singh V.3 -- Marketing theory: philosophy of science controversies in marketing / edited by Roy D. Howell V.4 -- Channels of distribution / edited by James R. Brown V.5 -- Macromarketing, ethics, and social responsibility: the development period / edited by Scott J. Vitell V.6 -- Macromarketing, ethics, and social responsibility: the research tradition period / edited by John R. Sparks V.7 -- Marketing management and strategy / edited by Rajan Varadarajan V.8 -- Relationship marketing / edited by Robert M. Morgan V.9 -- resource-advantage theory: the development period / edited by O.C. Ferrell V.10 -- Resource-advantage theory: the research tradition period / edited by Dennis B. Arnett.
650			_aPricing
650			_aMarketing
997			_aA174472 Vol.1 C A174473 Vol.2 C A174474 Vol.3 C A174475 Vol.4 C A174476 Vol.5 C A174477 Vol.6 C A174478 Vol.7 C A174479 Vol.8 C A174480 Vol.9 C A174481 Vol.10 C
999			_c371543 _d371543