000 00498pam a2200169a 44500
008 160408b2013 xxu||||| |||| 00| 0 eng d
020 _a9781412987301
040 _aP K Kelkar Library, IIT Kanpur
082 _a658.802
_bH554m
100 _aHill, Mark E.
245 0 _aMarketing strategy
_bthe thinking involved
_cMark E. Hill
260 _aLos Angles
_bSage
_c2013
300 _axxiv, 335p
650 _aMarketing -- Management
650 _aStrategic planning
997 _aA179037 C
999 _c374937
_d374937