| 000 | 00680pam a2200205a 44500 | ||
|---|---|---|---|
| 008 | 160408b2014 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789814596473 | ||
| 040 | _aP K Kelkar Library, IIT Kanpur | ||
| 082 |
_a381.109 _bH629 |
||
| 100 | _a | ||
| 245 | 0 |
_aThe history of marketing science _cedited by Russell S. Winer and Scott A. Neslin |
|
| 260 |
_aSingapore _bWorld Scientific _c2014 |
||
| 300 | _axxv, 502p | ||
| 440 |
_aWold Scientific-Now Publishers Series In Business _vV.3 |
||
| 650 | _aMarketing -- Management | ||
| 650 | _aMarketing -- Study and teaching | ||
| 700 | _aWiner, Russell S., Ed. | ||
| 700 | _aNeslin, Scott A., Ed. | ||
| 997 | _aA181333 C | ||
| 999 |
_c376481 _d376481 |
||