| 000 | 00557pam a2200181a 44500 | ||
|---|---|---|---|
| 008 | 160408b2015 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9781119076575 | ||
| 040 | _aP K Kelkar Library, IIT Kanpur | ||
| 082 |
_a658.872 _bW171b |
||
| 100 | _aWalters, Dave | ||
| 245 | 0 |
_aBehavioral marketing _bdelivering personalized experiences at scale _cDave Walters |
|
| 260 |
_aNew Jersey _bWiley _c2015 |
||
| 300 | _axxi, 229p | ||
| 650 | _aConsumers' preferences | ||
| 650 | _aCustomer relations | ||
| 650 | _aInternet marketing | ||
| 997 | _aA182092 C | ||
| 999 |
_c377554 _d377554 |
||