| 000 | 00501pam a2200181a 44500 | ||
|---|---|---|---|
| 082 |
_a658.8 _bL499cE |
||
| 100 | _aLeduc, Robert | ||
| 245 | 1 | _aHOW TO LAUNCH A NEW PRODUCT | |
| 260 |
_aLondon _bCrosby Lockwood _cc1966 |
||
| 300 | _axii,130 | ||
| 500 | _aBibliography : P. 120-121 | ||
| 500 | _aOriginally Published As Comment Lancer Un Produit Nouveau. Paris, Dunod, 1964 | ||
| 650 | _aNew Products | ||
| 650 | _aMarketing | ||
| 700 | _aWardle, John | ||
| 964 | _gCIRC | ||
| 997 | _aK13607 C | ||
| 999 |
_c381146 _d381146 |
||