000 00410pam a2200169a 44500
082 _a658.82
_bEn32p
100 _aEngel, James F.
245 1 _aPROMOTIONAL STRATEGY
260 _aHomewood, Ill.
_bR. D. Irwin
_cc1967
300 _axiii,665
500 _aBibliographical Footnotes
650 _aMarketing
650 _aAdvertising
700 _aWarshaw, Martin R.
964 _gCIRC
997 _aK7668 C
999 _c388946
_d388946