000 00395pam a2200157a 44500
082 _a658.8
_bOt8ma
100 _aOtteson, Schuyler Franklin
245 1 _aMARKETING
_cTHE FIRM'S VIEWPOINT
260 _aN. Y.
_bMacmillan
_c1964
300 _a718
440 _aThe Macmillan Marketing Series
_v
650 _aMarketing
700 _aPatterson, James M.
964 _gCIRC
997 _a55992 C
999 _c441851
_d441851