000 00323pam a2200145a 44500
082 _a658.8
_bZo71m
100 _aZober, Martin
245 1 _aMARKETING MANAGEMENT
260 _aN. Y.
_bWiley
_c1964
300 _a483
440 _aWiley Marketing Series
_v
650 _aMarketing
964 _gCIRC
997 _a54983 C
999 _c441973
_d441973