000 00292pam a2200133a 44500
082 _a658.8
_bH835ma
100 _aHoward, John A.
245 1 _aMARKETING THEORY
260 _aBoston
_bAllyn And Bacon
_c1965
300 _a212
650 _aMarketing
964 _gCIRC
997 _a70518 C
999 _c442218
_d442218