000 00410pam a2200157a 44500
082 _a659.1019
_bC85m
100 _aCrane, Edgar
245 1 _aMARKETING COMMUNICATIONS
_cA BEHAVIORAL APPROACH TO MEN, MESSAGES AND MEDIA
260 _aN. Y.
_bWiley
_c1965
300 _a569
440 _aThe Wiley Marketing Series
_v
650 _aMarketing
650 _aAdvertising
964 _gCIRC
997 _a34940 C
999 _c442234
_d442234