000 00617 a2200169 4500
082 _a658.83
_bR311n
100 _aPreston, Lee E.
245 1 _aNEW RESEARCH IN MARKETING
_cPAPERS
260 _aBerkeley
_bInstitute Of Business And Economic Research University Of California
_cc1965
300 _a132,Y
440 _aIber Special Publications
_v
500 _aIncludes Bibliographical References
500 _aAt Head Of Title : Research Program In Marketing, Graduate School Of Business Administration, University Of California, Berkeley
650 _aMarketing Research
964 _gCIRC
997 _a76295 s C
999 _c456145
_d456145