000 00540 a2200181 4500
082 _a658.8018
_bM341m
100 _aLanghoff, Peter
245 1 _aMODELS, MEASUREMENT AND MARKETING
260 _aEnglewood Cliffs, N. J.
_bPrentice-Hall
_c1965
300 _a216
500 _aPapers Presented At The Monthly...Meetings Of The Market Research Council...1961-62
500 _aA Special Project Of The Market Research Council
650 _aMarketing
700 _aLanghoff, Peter
700 _a
964 _gCIRC
997 _a55868 s C
999 _c456156
_d456156