000 00563 a2200169 4500
082 _a659.1
_bAs78m
100 _aSchiller, Robert D.
245 1 _aMARKET AND MEDIA EVALUATION
_cTHE AIA HANDBOOK OF ADVERTISING TO BUSINESS, INDUSTRY, GOVERNMENT AND THE PROFESSIONS
260 _aLondon
_bCollier-Macmillan
_c1969
300 _a434
500 _aIncludes Bibliography
500 _aAt Head Of Title : M. A. M. E.
650 _aAdvertising -- Handbooks, Manuals, Etc
650 _aMarketing -- Handbooks, Manuals, Etc
964 _gCIRC
997 _aA11650 s C
999 _c459030
_d459030