000 | 00563 a2200169 4500 | ||
---|---|---|---|
082 |
_a659.1 _bAs78m |
||
100 | _aSchiller, Robert D. | ||
245 | 1 |
_aMARKET AND MEDIA EVALUATION _cTHE AIA HANDBOOK OF ADVERTISING TO BUSINESS, INDUSTRY, GOVERNMENT AND THE PROFESSIONS |
|
260 |
_aLondon _bCollier-Macmillan _c1969 |
||
300 | _a434 | ||
500 | _aIncludes Bibliography | ||
500 | _aAt Head Of Title : M. A. M. E. | ||
650 | _aAdvertising -- Handbooks, Manuals, Etc | ||
650 | _aMarketing -- Handbooks, Manuals, Etc | ||
964 | _gCIRC | ||
997 | _aA11650 s C | ||
999 |
_c459030 _d459030 |