000 00380 a2200145 4500
020 _a0333994434
082 _a658.8
_bC851M
245 1 _aMARKETING MANAGEMENT
_cA RELATIONSHIP MARKETING PERSPECTIVE
250 _aReprinted
260 _a
_bMacmillan Press, Houndmills
_cc2001
300 _axviii,295
650 _aMarketing Management
964 _gCIRC
997 _aA137268 s C
999 _c467697
_d467697