000 00519n a2200181ua 4500
020 _a9781138812253
040 _aP K Kelkar Library, IIT Kanpur
082 _a658.8342
_bK571
100 0 _aKimmel, Allan J.
_d
245 0 _aPeople and products
_bconsumer behavior and product design
_cAllan J. Kimmel
260 _aLondon
_bRoutledge
_c2015
300 _aviii, 311p
650 _aIndustrial management
650 _aManagement science
650 _aConsumer behavior
997 _aA182544 C
999 _c469150
_d469150
942 0 0 _01