000			01497 a2200193 4500
005			20180423125708.0
008			180417b xxu||||| |||| 00| 0 eng d
020			_a9780465050659
040			_cIIT Kanpur
041			_aeng
082			_a745.20019 _bN78d
100			_aNorman, Don
245			_aThe design of everyday things _cDon Norman
260			_aNew York _bBasic Books _c2013
300			_axviii, 347p
520			_aEven the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious-even liberating-book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how-and why-some products satisfy customers while others only frustrate them.
650			_aIndustrial design -- Psychological aspects
942			_cBK
999			_c558329 _d558329