000			01251 a2200205 4500
005			20191001165603.0
008			191001b xxu||||| |||| 00| 0 eng d
020			_a9781138121096
040			_cIIT Kanpur
041			_aeng
082			_a720.47 _bC85e
100			_aCranz, Galen
245			_aEthnography for designers _cGalen Cranz
260			_bRoutledge _c2016 _aLondon
300			_axvi, 269p
520			_aEthnography for Designers teaches architects and designers how to listen actively to the knowledge people have about their own culture. This approach gives structure to values and qualities. It does this by noting the terms and underlying structure of thought people use to describe aspects of their culture. By responding to underlying cognitive patterns, the architect can both respond to the user and interpret creatively. Thus, ethno-semantic methods can help designers to enhance their professional responsibility to users and, at the same time, to feel fulfilled creatively. This book is a practical guide for those teaching social factors and social research methods to designers and for those using these methods in practice.
650			_aArchitects and community
650			_aArchitecture and anthropology
942			_cBK
999			_c560778 _d560778