| 000 | 00800 a2200193 4500 | ||
|---|---|---|---|
| 020 | _a9781259097966 | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 082 |
_a658.8 _bH298b4 |
||
| 100 | _aHavaldar, Krishna K. | ||
| 245 |
_aBusiness marketing [4th ed.] _btext and cases _cKrishna K. Havaldar |
||
| 250 | _a4th ed. | ||
| 260 |
_bMcGraw-Hill _aChennai _c2014 |
||
| 300 | _axix, 608p | ||
| 520 | _aThe 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses. | ||
| 650 | _aBusiness marketing | ||
| 650 | _aMarketing research | ||
| 942 | _cBK | ||
| 999 |
_c561217 _d561217 |
||