000 | 02016nam a22002417a 4500 | ||
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003 | OSt | ||
020 | _a9781032189543 | ||
040 | _cIIT Kanpur | ||
041 | _aeng | ||
082 |
_a658.408 _bC817 |
||
245 |
_aCorporate social responsibility and sustainable development [South Asia edition] _bstrategies, practices and business models _cedited by Jitendra K. Das, Shallini Taneja and Hitesh Arora |
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250 | _aSouth Asia edition | ||
260 |
_aLondon _bRoutledge _c2021 |
||
300 | _axxi, 251p | ||
500 | _aA Roultedge India original | ||
520 | _aThis book critically analyzes the role of corporate social responsibility (CSR) in achieving sustainable development in emerging economies. It brings together recent developments, effective frameworks, business models, and strategies adopted by companies and looks at how they contribute to sustainable business growth. The volume discusses diverse themes such as green marketing for promoting sustainable development; digitization and sustainability concerns; communication strategies for CSR; ethical standards in Indian advertising; microfinance as an instrument for achieving sustainable development; the role of CSR in the Skill India initiative; and CSR activities of Indian listed companies. It also provides solutions to challenges in achieving sustainable development goals at local and global levels. Drawing on in-depth case studies, the book will be an essential read for corporate professionals, students, and researchers of CSR, management studies, development studies, business studies, economics, environmental studies, green marketing, and sociology. It will also be relevant for policy makers, NGOs, public and private sector corporations, and consultants in sustainability reporting, business ethics, and sustainable development. | ||
650 | _aSocial responsibility of business | ||
650 | _aSustainable development | ||
700 | _aDas, Jitendra K., [ed.] | ||
700 | _aTaneja, Shallini, [ed.] | ||
700 | _aArora, Hitesh, [ed.] | ||
942 | _cBK | ||
999 |
_c564950 _d564950 |