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020			_a9780262538985
040			_cIIT Kanpur
041			_aeng
082			_a303.4 _bSu74h
100			_aSunstein, Cass R.
245			_aHow change happens _cCass R. Sunstein
260			_bMIT Press _c2019 _aCambridge
300			_axii, 328p
500			_aCass R. Sunstein best selling co-author of Nudge : improving decisions about health, wealth, and happiness
520			_aHow does social change happen? When do social movements take off? Sexual harassment was once something that women had to endure; now a movement has risen up against it. White nationalist sentiments, on the other hand, were largely kept out of mainstream discourse; now there is no shortage of media outlets for them. In this book, with the help of behavioral economics, psychology, and other fields, Cass Sunstein casts a bright new light on how change happens. Sunstein focuses on the crucial role of social norms—and on their frequent collapse. When norms lead people to silence themselves, even an unpopular status quo can persist. Then one day, someone challenges the norm—a child who exclaims that the emperor has no clothes; a woman who says “me too.” Sometimes suppressed outrage is unleashed, and long-standing practices fall. Sometimes change is more gradual, as “nudges” help produce new and different decisions—apps that count calories; texted reminders of deadlines; automatic enrollment in green energy or pension plans. Sunstein explores what kinds of nudges are effective and shows why nudges sometimes give way to bans and mandates. Finally, he considers social divisions, social cascades, and “partyism,” when identification with a political party creates a strong bias against all members of an opposing party—which can both fuel and block social change.
650			_aSocial change
650			_aSocial groups
650			_aCommon good
650			_aDecision making
942			_cBK
999			_c565253 _d565253