000 01923 a2200241 4500
003 OSt
005 20220228164142.0
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020 _a9781472274151
040 _cIIT Kanpur
041 _aeng
082 _a155.2
_bB329p
100 _aBavel, Jay Van
245 _aThe power of us
_bharnessing our shared identities for personal and collective success
_cJay Van Bavel and Dominic J. Packer
260 _bWildfire
_c2021
_aLondon
300 _avii, 311p
520 _aIf you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes - to reflect the interests of the groups of which you're a part. And that fluid identity has a powerful influence over your feelings, beliefs, and behaviors. In THE POWER OF US, psychologists Packer and Van Bavel integrate their own cutting-edge research in psychology, neuroscience and economics to explain what identity really is and show how to harness its dynamic nature to: Increase our productivity - Improve physical and psychological health - Overcome our individual prejudice - Unlock our altruism - Break the political gridlock - Galvanize others to solve controversial global problems Along the way, they explain such seemingly unrelated phenomena as why men cry at football games but not funerals, why the history of slavery in U.S. counties is one of the best predictors of current-day racism, and why Canada keeps a national reserve of maple syrup. Packed with fascinating insights, vivid case studies, and pioneering research, THE POWER OF US will change the way you understand yourself - and those around you - forever.
650 _aSocial psychology
650 _aIdentity (Psychology)
650 _aGroup identity
700 _aPacker, Dominic J.
942 _cBK
999 _c565262
_d565262