000			01365 a2200265 4500
003			OSt
005			20221017122737.0
008			221011b xxu||||| |||| 00| 0 eng d
020			_a9781474225281
040			_cIIT Kanpur
041			_aeng
082			_a686.22 _bAm18t2
100			_aAmbrose, Gavin
245			_aTypography [2nd ed.] _cGavin Ambrose and Paul Harris
250			_a2nd ed.
260			_bBloomsbury Visual Arts _c2017 _aLondon
300			_a200p
500			_aBasics design
520			_aTypography is the most effective tool that graphic designers use to express ideas and convey a message. The ability to choose the right typeface for the right job, to design readable and legible pages, and to marry type and image to create visually compelling results are skills that every designer must master. This book introduces the student to the basic principles of typography with clear examples from international practitioners, interviews with designers and typographers, plus exercises to reinforce the concepts covered. With its attractive layout, approachable text, and skillful use of typography on every spread, the author sets the standard to inspire the beginning student of design.
650			_aGraphic design (Typography)
650			_aGraphic arts
650			_aType and type-founding
700			_aHarris, Paul
942			_cBK
999			_c566138 _d566138