| 000 | 01196 a2200253 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20250504020003.0 | ||
| 008 | 230105b xxu||||| |||| 00| 0 eng d | ||
| 020 | _a9789353433291 | ||
| 040 | _cIIT Kanpur | ||
| 041 | _aeng | ||
| 082 |
_a658.83 _bM294m7 |
||
| 100 | _aMalhotra, Naresh K. | ||
| 245 |
_aMarketing research _ban applied orientation [7th rev. ed.] _cNaresh K. Malhotra and Satyabhusan Dash |
||
| 250 | _a7th rev. ed | ||
| 260 |
_bPearson _c2019 _aNoida |
||
| 300 | _axxxiii, 955p | ||
| 520 | _aWith a complete theoretical framework, Marketing Research, 7e is a text with comprehensive and balanced coverage of both qualitative and quantitative material. It takes the perspective of a marketing research user and reflects current trends in international marketing research, social media, mobile marketing research, ethics, etc. The book has a unique applied and managerial orientation, illustrating the interaction between marketing research decisions and marketing management decisions. | ||
| 650 | _aMarketing research | ||
| 650 | _aMarketing research -- Methodology | ||
| 650 | _aConsumers -- Research | ||
| 700 | _aDash, Satyabhusan | ||
| 942 |
_cBK _01 |
||
| 999 |
_c566301 _d566301 |
||