000			00687 a2200229 4500
003			OSt
005			20240304154143.0
008			240304b xxu||||| |||| 00| 0 eng d
020			_a9780190330026
040			_cIIT Kanpur
041			_aeng
082			_a658.8 _bR661h
100			_aRomaniuk, Jenni
245			_aHow brands grow [pt.2 rev. ed.] _bincluding emerging markets services, durables, B2B and luxury brands _cJenni Romaniuk and Bryon Sharp
250			_arev. ed.
260			_bOxford University Press _c2022 _aAustralia
300			_axiv, 239p
650			_aBrand name products -- Management
650			_aBranding (Marketing)
700			_aSharp, Byron
942			_cBK
999			_c566930 _d566930