000			01913 a2200217 4500
003			OSt
020			_a9781032414102
040			_cIIT Kanpur
041			_aeng
082			_a330.019 _bC249b4
100			_aCartwright, Edward
245			_aBehavioral economics [4th ed.] _cEdward Cartwright
250			_a4th ed.
260			_bRoutledge _c2024 _aLondon
300			_axxx, 577p
440			_aRoutledge advanced texts in economics and finance
490			_v; v. 41
520			_aOver the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings, such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of several topics and applications, including fraud and cybercrime, cryptocurrency, public health messaging, and the COVID-19 pandemic. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
650			_aEconomics -- Psychological aspects
942			_cBK
999			_c567472 _d567472