PRINCIPLES OF DIRECT AND DATABASE MARKETING
658.8 / T164P2
Tapp,Alan
PRINCIPLES OF DIRECT AND DATABASE MARKETING / .- 2nd .- Pearson Education, London, c2000 .- xv,435 .
ISBN: 0273646818
Subject Headings:
Marketing -- Management;
Copy Details:
Acc. No.: A137855, Full Call No.: 658.8 T164P2, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Tapp,Alan
PRINCIPLES OF DIRECT AND DATABASE MARKETING / .- 2nd .- Pearson Education, London, c2000 .- xv,435 .
ISBN: 0273646818
Subject Headings:
Marketing -- Management;
Copy Details:
Acc. No.: A137855, Full Call No.: 658.8 T164P2, Item type: Books , Location: COMPACT STORAGE (BASEMENT),
------------------------- --------------------- ------ --------- ------- ------- --------- --------