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PRINCIPLES OF DIRECT AND DATABASE MARKETING (Record no. 337807)

MARC details
000 -LEADER
fixed length control field 00438pam a2200169a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408bc2000 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273646818
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number T164P2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Tapp,Alan
245 1# - TITLE STATEMENT
Title PRINCIPLES OF DIRECT AND DATABASE MARKETING
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Pearson Education, London
Date of publication, distribution, etc. c2000
300 ## - PHYSICAL DESCRIPTION
Extent xv,435
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management
964 ## -
-- CIRC
997 ## -
-- A137855 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
        COMPACT STORAGE (BASEMENT) PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 12/08/2007   658.8 T164P2 A137855 08/04/2016 Book Request 08/04/2016 Books

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