UNDERSTANDING CONSUMER DECISION MAKING
658.8342 / UN2
Thomas J. Reynolds,Jerry C. Olson
UNDERSTANDING CONSUMER DECISION MAKING / THE MEANS-END APPROACH TO MARKETING AND ADVERTISING STRATEGY .- Lawrence Erlbaum Associates Publishres, Hillsdale, 2001 .- xvii,447 .
ISBN: 080581731X
Subject Headings:
Consumer Behavior;
Marketing -- Management;
Author Added Entry:
Olson,Jerry C.;
Copy Details:
Acc. No.: A137134, Full Call No.: 658.8342 UN2, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------
Thomas J. Reynolds,Jerry C. Olson
UNDERSTANDING CONSUMER DECISION MAKING / THE MEANS-END APPROACH TO MARKETING AND ADVERTISING STRATEGY .- Lawrence Erlbaum Associates Publishres, Hillsdale, 2001 .- xvii,447 .
ISBN: 080581731X
Subject Headings:
Consumer Behavior;
Marketing -- Management;
Author Added Entry:
Olson,Jerry C.;
Copy Details:
Acc. No.: A137134, Full Call No.: 658.8342 UN2, Item type: Books , Location: General Stacks,
------------------------- --------------------- ------ --------- ------- ------- --------- --------