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UNDERSTANDING CONSUMER DECISION MAKING (Record no. 338229)

MARC details
000 -LEADER
fixed length control field 00588pam a2200181a 44500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160408b2001 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 080581731X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number UN2
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Thomas J. Reynolds,Jerry C. Olson
245 1# - TITLE STATEMENT
Title UNDERSTANDING CONSUMER DECISION MAKING
Statement of responsibility, etc. THE MEANS-END APPROACH TO MARKETING AND ADVERTISING STRATEGY
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.
Name of publisher, distributor, etc. Lawrence Erlbaum Associates Publishres, Hillsdale
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent xvii,447
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing -- Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Olson,Jerry C.
964 ## -
-- CIRC
997 ## -
-- A137134 C
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        General Stacks PK Kelkar Library, IIT Kanpur PK Kelkar Library, IIT Kanpur 12/08/2007   658.8342 UN2 A137134 08/04/2016 08/04/2016 Books

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