UNDERSTANDING CONSUMER DECISION MAKING (Record no. 338229)
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000 -LEADER | |
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fixed length control field | 00588pam a2200181a 44500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160408b2001 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 080581731X |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8342 |
Item number | UN2 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Thomas J. Reynolds,Jerry C. Olson |
245 1# - TITLE STATEMENT | |
Title | UNDERSTANDING CONSUMER DECISION MAKING |
Statement of responsibility, etc. | THE MEANS-END APPROACH TO MARKETING AND ADVERTISING STRATEGY |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | |
Name of publisher, distributor, etc. | Lawrence Erlbaum Associates Publishres, Hillsdale |
Date of publication, distribution, etc. | 2001 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xvii,447 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Consumer Behavior |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing -- Management |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Olson,Jerry C. |
964 ## - | |
-- | CIRC |
997 ## - | |
-- | A137134 C |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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General Stacks | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 658.8342 UN2 | A137134 | 08/04/2016 | 08/04/2016 | Books |