READINGS IN MARKETING INFORMATION SYSTEMS (Record no. 268502)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00645pam a2200217a 44500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20160914170734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160408bc1968 xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | IIT Kanpur |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8308 |
| Item number | Sm65r |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, Samuel V. |
| 245 1# - TITLE STATEMENT | |
| Title | READINGS IN MARKETING INFORMATION SYSTEMS |
| Statement of responsibility, etc. | A NEW ERA IN MARKETING RESEARCH |
| Remainder of title | Samuel V. Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston |
| Name of publisher, distributor, etc. | Houghton Mifflin |
| Date of publication, distribution, etc. | c1968 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,399 |
| 500 ## - GENERAL NOTE | |
| General note | Includes Bibliographical References |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing Research |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brien, Richard H. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Stafford, James E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Uniform Resource Identifier | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMPACT STORAGE (BASEMENT) | PK Kelkar Library, IIT Kanpur | PK Kelkar Library, IIT Kanpur | 12/08/2007 | 658.8308 Sm65r | A8642 | 08/04/2016 | Book Request | 08/04/2016 | Books |