CONSUMER MARKET RESEARCH HANDBOOK
Material type:
TextPublication details: New York Van Nostrand Reinhold 1978Edition: 2ndDescription: viii,739Subject(s): DDC classification: - 658.834 C765m2
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | Item holds | |
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PK Kelkar Library, IIT Kanpur | COMPACT STORAGE (BASEMENT) | 658.834 C765m2 (Browse shelf(Opens below)) | Link to resource | Available | A60723 |
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| 658.83 Uh6mr MARKETING RESEARCH | 658.8308 Sm65r READINGS IN MARKETING INFORMATION SYSTEMS | 658.8330952 L11B BUSINESS NETWORKS IN JAPAN | 658.834 C765m2 CONSUMER MARKET RESEARCH HANDBOOK | 658.834 L92C4 CONSUMER BEHAVIOR [4th ed] | 658.834 M72H HUMAN ORIENTATION | 658.834 P959 PSYCHOLOGICAL EXPERIMENTS IN CONSUMER BEHAVIOR |
Bibliography : P. 680-701
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